MisfItz Skincare for Teens

MISSION STATEMENT

We are an acne treatment skincare line that focuses on promoting self-confidence and creating a community of consumers with similar stories. Our brand strives to relieve our youth of harmful societal beauty standards and instead promote self-confidence and self-love through community engagement and empathy.

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Our branding is rebellious and relatable. Our goal was to highlight a unique individual while also unifying these people as a strong group being celebrated in the plural, as well as the new generations feelings of being misunderstood. We take pride over a name that they may have previously viewed as a negative thing.

Our logo inhabits the sentiments of being a teenager. While unsure of their own smile, they are expressive and optimistic of what is to come. Our logo design puts our “best face first”, also highlighting the vulnerability of demonstrating one's face so boldly. MISFITZ would be the product to assist in the confidence of this character to continue boldly.