LABITS SKINCARE

MISSION STATEMENT

Our goal is to break the monotony within skin-care by combining science and fun. Using natural ingredients and advanced technologies, we're able to produce products that address acne while providing customers with trendy, and recyclable packaging.

We envision a reliable product that embraces function as well as form, and thereby builds trust with our consumers. Having accessorized products will encourage personal individuality while advocating reusability with eco-friendly packaging.

Products still have a clinical focus to ensure safe and reliable treatment, but branch away from the sterile packaging of its competitors for a fun approach that jumps off the shelves.

#F4602A

#1DA969

#F4C02A

#3235AA

There tends to be a negative stigma associated with acne that stems from the impossibly idealized standard of American beauty instilling shame and low self-esteem. Therefore, by adopting a Kitsch-aesthetic, we sought to promote positivity utilizing a playfully effective marketing strategy with Labits that allows for more self-expression.

The name chosen for our brand reflects our brand’s mixture of playful, unexpected, and professional, combining phonetic sounds with the words “Laboratory” and “Kitsch”. The name sounds similar to “rabbits” which is a play on the old practice of testing skin products on animals – something our brand never does.

Our logo is inspired by the iconic kitsch lawn flamingo and modern shapes. It utilizes circles to emulate the rounded curves of the flamingo with incorporations of rabbit characteristics and is combined with playful modernity to emphasize flexibility and diversity.

Additional Brand Assets